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02E-COMMERCE & CONTENT
Boxing Print Co.
Commerce and fight culture. In the same corner.
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BOXING · COMMERCE · EDITORIALG / GFX
THE BRIEF
Clarity with a purpose.
Boxing Print Co. sells boxing posters and apparel while publishing weekly coverage of the sport. The site needed to support both commerce and ongoing content without feeling like a generic shop.
THE APPROACH
Make the next move obvious.
The approach combined a clear product catalog with editorial sections so the brand could sell and publish from the same place.
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